Why we're made in the USA (honestly)

"Made in the USA" is one of the most abused phrases in fashion, so we want to be precise instead of flattering. The umbrella line we use everywhere — Designed and assembled in the USA — is true for the brand as a whole. But the honest, per-product story has more texture than a single slogan, and you deserve the texture.

What's actually made where

Our Lace straps meet the FTC's strict standard for an unqualified "Made in USA" claim: all or virtually all of the components and the assembly happen here. Our Gold Chain, Pearl, and Daisy Chain straps are labeled "Assembled in USA" — they're put together in our workspace from a mix of US and imported components, and we won't pretend the chain or the pearls were milled domestically when they weren't.

The base bra is the part where we're most exposed, so we'll say it plainly: the base bra is imported. Molded-cup bra manufacturing at the quality and price we wanted simply isn't something we can do domestically yet. Calling it American-made would be a lie, so we don't.

Why split hairs like this?

Because the FTC actually defines these terms, and because "kind of made here" claims erode trust the moment a customer reads a label that says otherwise. We'd rather you trust the small, true claim than catch us inflating a big, fuzzy one.

Every product page carries its specific origin claim alongside fiber content and care instructions, so you never have to take a marketing banner's word for it. As more of the supply chain becomes something we can responsibly bring home, we'll move pieces from "Assembled" toward "Made" — and we'll tell you when, not before.